You bring the idea. I plan the strategy, build, and implement your digital project.

14+ years structuring websites and digital strategies for professionals and small businesses.

Strategy, content and technology
for well-structured digital projects.

About me

I'm a digital strategist and web developer with over 14 years of experience. I focus on building the technical and strategic foundations that specialized professionals and small businesses need to operate reliably online.

My career has been defined by working with medical clinics, specialized professionals, boutique hotels, and small businesses—partners who depend on clarity and trust to connect with their clients. I understand that for these sectors, a website isn't just a design; it's a critical tool for professional credibility.

I see myself as an architect of digital ecosystems. I move beyond aesthetics to organize your content, define a clear strategy, and implement technical solutions that are stable and ready to grow alongside your work.

Today, I combine my background in digital strategy with modern web development to create projects where technology and positioning work together. I help professionals turn their expertise into a digital presence that is honest, professional, and built to last.

+14

Years of Experience

+80

Projects Completed

+50

Clients Served

How I work

From strategic planning to the implementation of your digital project.

Every business has a unique story and specific goals. That’s why I work through a structured, personalized process, guiding each client from the initial assessment to the successful implementation of their digital presence.

My role is to transform your expertise and vision into a clear, high-performing digital foundation built to last.

01 Discovery
02 Strategy
03 Development
04 Go-live
05 Evolution

New Digital Projects

For professionals and ventures building a digital presence from the ground up with a focus on long-term strategy.

Complete Digital Project

Strategy, structure, and technical execution — from concept to implementation.

For professionals and small businesses seeking a solid digital presence built on strategy, not just code.

The End-to-End Digital Blueprint. I build more than a website; I build a scalable digital foundation. By integrating audience mapping with SEO-optimized architecture, I ensure your practice is prepared for the next generation of AI-driven search.

My process begins with strategy—defining objectives, audience, and positioning—followed by the full development of your technical infrastructure, information architecture, and content framework.

This comprehensive approach includes deep SEO planning and keyword optimization, ensuring you remain visible and relevant as the way people search continues to evolve.

Note: Social media management is not in scope, but you will receive a strategic content plan to ensure consistency across all your digital channels.

Ideal for
Healthcare professionals, specialists and small businesses that need to turn knowledge and experience into a clear, credible digital presence.

Strategic Landing Page

One page. One objective. Built to convert.

For specific services, professional offers, or digital products that require a high-impact, strategic page designed for conversion.

I develop landing pages that combine persuasive copy with conversion-focused design. This includes seamless integration with your email marketing and automation tools to ensure your lead generation is hands-free and efficient.

From the initial brief to the final deployment, the goal remains the same: to clearly explain your value, build trust, and drive immediate action.

Ideal for
Professional services, new offers, or specialized campaigns that need a dedicated space to present value and capture leads..

Digital Evolution & Maintenance

For established brands and professionals looking to optimize their structure, elevate their positioning, and enhance technical performance.

AI Visibility Strategy (GEO)

Prepare your business to be the recommended answer on ChatGPT and modern search engines.

The way people search for information has changed. Today, your clients aren't just searching on Google; they are asking AI. If your website isn't technically optimized for these models, your brand remains invisible.

Through GEO (Generative Engine Optimization), I audit and structure your digital presence so it can be read and recommended by platforms like ChatGPT, Perplexity, and Google's AI-powered search.

My process follows three clear stages:

  • Visibility Audit: I analyze how AI currently perceives and categorizes your business.
  • Technical Optimization: I organize your site’s data (Schema/Structured Data) so AI models understand exactly who you are and what you offer.
  • Content Authority: I refine your information to establish you as the primary authority in your niche.

The Goal: When a potential client asks an AI about your services, the AI responds with your name.

Ideal for
Specialists and small businesses looking to stay ahead of the competition by ensuring their expertise is found and recommended within the new search landscape.

Digital Audit

Find out exactly why your website isn't converting visitors into clients.

For professionals with an active website who feel it isn't reaching its full potential. Before reinvesting in a redesign or paid traffic, you need to uncover the root cause of poor performance.

I perform a comprehensive diagnostic of your digital presence, analyzing structure, UX, content strategy, SEO, and technical health. You receive a personalized report with clear, prioritized recommendations to guide your next strategic move.

Ideal for
Professionals who have already invested in a website but aren't seeing a return and want an objective expert assessment before spending more.

Digital Restructuring

Transform your outdated website into a high-performance tool that reflects your current authority.

For businesses and professionals who have evolved, specialized, or pivoted—leaving their current website looking outdated. This is more than a visual refresh; it is a complete strategic overhaul encompassing new positioning, optimized structure, and technical execution.

I audit your existing assets, redefine the strategy, and rebuild the infrastructure to reflect who you are today—and where you are going.

Ideal for
Professionals and businesses whose digital presence no longer reflects their current specialization, market authority, or growth.

Maintenance & Ongoing Presence

Continuous monitoring and updates to ensure your digital presence never stops working for you.

Your website is a living asset that needs to remain reliable for your clients. I handle the entire technical back-end—from security monitoring to core updates—so you can focus on your business while I ensure your site remains a secure, high-performing anchor for your digital presence.

For professionals who value their time and need a reliable partner to handle the technical details. Your project stays professional and coherent—without relying on manual oversight.

Your website stays live, secure and coherent — without relying on improvisation.

Ideal for
Busy professionals who want their digital presence to be handled by an expert, ensuring they never have to worry about WordPress updates, security flaws, or technical support.

Not sure where to start?

The Digital Audit is the smartest first step — it identifies exactly what needs to be done before you invest in a larger project or paid traffic.

Request an Audit

Selected Cases

Every project starts with strategy and ends with a digital presence capable of communicating value, building trust and supporting business growth.

Dr. Anderson Galvão — Robotic Surgery & Uro-Oncology

From zero digital presence to structured authority

Dr. Alex Simões — Minimally Invasive Urology

Digital repositioning and structured online presence

Dr. Hugo Rodrigues — Plastic Surgery

Digital positioning for a medical practice

Cegonha Medicina Reprodutiva

Digital project in reproductive healthcare

Granite Color

Digital infrastructure and platform evolution over 16 years

Prana Lorien Pousada Spa

Digital project in wellness and hospitality

What clients say

Kind words from partners

After several serious setbacks, mishaps and financial losses, we found Fernanda. We are deeply grateful to have her handling everything related to our website. Fast, competent, always showing a remarkable ability to find solutions. Highly recommended!

Isabelle Rochany Therapist and Owner, Prana Lorien Pousada

We have been clients for many years and efficiency and professionalism have always defined our relationship. I recommend her to anyone looking for quality and expertise in this field.

Rodrigo de Carvalho Ribeiro Partner, Cegonha Medicina Reprodutiva

I was looking for a web design partner to help build my business website and was incredibly impressed by the creativity and quality delivered. I have partnered with Fernanda on several projects now and couldn't be more satisfied with the results. I highly recommend her to any professional seeking expert website design and long-term digital management.

Fernando Vitali Owner, Granite Color and Brazilian Marble

A selection of clients

Dr. Anderson Galvão
Pousada Spa Prana Lorien
Pousada do Garimpo
Doutor Hugo Rodrigues
Cegonha Medicina Reprodutiva
ISM - Instituto de Saúde da Mulher
Dr. Alex Simões
Granite Color
Paulo Braga Advogados

Get in Touch

Projects start with a good conversation.

If you are looking to structure or reposition your digital presence, I’d be happy to talk.

I work primarily with specialized professionals and small businesses who want to communicate their expertise clearly and build a solid, credible foundation online. I work with clients in Brazil and internationally, providing a tailored approach to each project.

Reach out so we can assess your needs and see how we can work together.