You bring the idea. I structure, build and launch your digital project.

14+ years structuring websites and digital strategies for healthcare professionals and small businesses.

Strategy, content and technology
for well-structured digital projects.

About

I'm a digital strategist and web developer with over 14 years of experience building websites and digital projects for healthcare professionals and small businesses.

Throughout my career, I've worked on the digital development and repositioning of medical clinics, healthcare specialists, boutique hotels and other businesses that rely on authority, clarity and trust to grow online.

My work goes beyond building websites. I help structure digital projects from the ground up — defining strategy, organising content, planning information architecture and implementing technical solutions that make sites efficient, easy to maintain and ready to evolve.

Today I combine my experience in digital strategy and WordPress with modern web application development, creating projects that bring together content, technology and positioning.

I work especially with professionals and businesses that need to turn knowledge and expertise into a clear, credible and well-structured digital presence.

+14

Years of Experience

+80

Projects Completed

+50

Clients Served

How I work

From planning to the launch of your digital project.

Every business has a different story, moment and need. That's why I work in a structured and personalised way, accompanying each client from the initial assessment through to the launch of their digital project.

My role is to turn ideas, knowledge and specialised services into a clear, well-organised digital presence that's ready to grow.

01 Idea
02 Planning
03 Creation
04 Launch
05 Growth

For new projects

For those starting out or needing to build a digital presence from scratch.

Complete Digital Project

Strategy, structure and execution — from start to launch.

For professionals and small businesses that need to build a solid digital presence, with strategy from the very first step.

This isn't just about building a website. It's about building your complete digital project — with strategy, structure and execution.

I start with strategy — mapping objectives, audience and positioning — then structure the entire project foundation: information architecture, development, content and technical infrastructure.

This also includes SEO planning, keyword research and optimisation for AI-based search engines, ensuring your project is found today and stays relevant as the way people search continues to evolve.

Social media management is not in scope, but you receive a clear content plan for your website and digital channels.

Ideal for
Healthcare professionals, specialists and small businesses that need to turn knowledge and experience into a clear, credible digital presence.

Strategic Landing Page

One page. One goal. Built to convert.

For launches, specific services or digital products that need a clear, strategic page focused on conversion.

I build landing pages with strategic copy, conversion-oriented design and integration with email marketing and automation tools.

From briefing to launch, the goal is simple: explain, persuade and drive action.

Ideal for
Specialist services, launches or offers that need a dedicated page to present and convert.

For existing projects

For those who already have a website or digital presence and need to improve structure, positioning or performance.

Digital Audit

Understanding what's holding your website back.

For those who already have a live website but sense that something isn't working — without knowing exactly what. Before redesigning, rebuilding or investing in traffic, you need to understand the real problem.

I carry out a full analysis of your digital project: structure, UX, content, SEO and technical performance. The result is a personalised report with clear, prioritised recommendations ready to guide any decision.

Ideal for
Professionals who have already invested in a website but aren't seeing results — and want an honest assessment before spending more.

Digital Restructuring

For when the website exists — but no longer reflects where your work actually is.

For businesses and professionals who have grown, specialised or changed direction — and the website got left behind. This isn't just a visual redesign. It's a complete strategic review: new positioning, new structure, new content and new technical execution.

I start with an audit of what exists, redefine the strategy and rebuild the project around who you are today — and where you want to go.

Ideal for
Healthcare professionals and businesses that need their digital presence to keep up with real evolution — in specialisation, market or positioning.

Maintenance & Ongoing Presence

Your website running, updated and monitored every month.

Continuous maintenance and digital presence management to keep your project running well — secure, updated and functioning correctly over time.

For those who already have a live website but don't have time to manage it alone. I provide active maintenance with preventive and corrective interventions: updates, security, backups, technical fixes and small content adjustments, on a recurring basis.

Your website stays live, secure and coherent — without relying on improvisation.

Ideal for
Busy professionals who want their digital presence running and up to date, without having to follow every WordPress update or waste time on technical support.

Not sure where to start?

The Digital Audit is always the smartest first step — it shows exactly what needs to be done before any larger investment.

Request an Audit

Selected Cases

Every project starts with strategy and ends with a digital presence capable of communicating value, building trust and supporting business growth.

Dr. Anderson Galvão — Robotic Surgery & Uro-Oncology

From zero digital presence to structured authority

Dr. Alex Simões — Minimally Invasive Urology

Digital repositioning and structured online presence

Dr. Hugo Rodrigues — Plastic Surgery

Digital positioning for a medical practice

Cegonha Medicina Reprodutiva

Digital project in reproductive healthcare

Granite Color

Digital infrastructure and platform evolution over 16 years

Prana Lorien Pousada Spa

Digital project in wellness and hospitality

A selection of projects and clients

What clients say

Dr. Anderson Galvão
Pousada Spa Prana Lorien
Pousada do Garimpo
Doutor Hugo Rodrigues
Cegonha Medicina Reprodutiva
ISM - Instituto de Saúde da Mulher
Dr. Alex Simões
Granite Color
Paulo Braga Advogados

After several serious setbacks, mishaps and financial losses, we found Fernanda. We are deeply grateful to have her handling everything related to our website. Fast, competent, always showing a remarkable ability to find solutions. Highly recommended!

Therapist and Owner, Prana Lorien Pousada

We have been clients for many years and efficiency and professionalism have always defined our relationship. I recommend her to anyone looking for quality and expertise in this field.

Partner, Cegonha Medicina Reprodutiva

I was looking for a website design company to help me build my business website. I was very satisfied with the creativity and quality. I have used Fernanda for several projects and could not be more satisfied. I would highly recommend her to anyone looking for website design and web management services.

Owner, Granite Color and Brazilian Marble

Get in Touch

Projects start with a good conversation.

If you need to structure or reposition your digital presence, let's talk.

I work primarily with healthcare professionals and small businesses who want to communicate their expertise clearly and build a solid, credible digital presence.

I work with clients in Brazil and internationally.

Get in touch so we can assess your project together.