Digital strategy and positioning for Brazilian professionals and businesses.

I help Brazilian freelancers, consultants, and entrepreneurs build a clear, credible digital presence ready to grow. WordPress, SEO, content, and AI, tailored to your reality and your next steps.

One partner. Your language. Your market.

About me

I'm Fernanda Leite. A digital strategist and WordPress specialist with over 14 years of experience, now living in Italy.

But getting here wasn't a straight line.

I started out as a physical therapist. Then went back to school for graphic design. For over a decade, I was a partner and worked at a Brazilian digital agency, always directly with independent professionals and small businesses: medical clinics, hotels, consultants, service providers. Always 1:1. Always without handing clients off to someone else. Some stayed with me for nearly a decade. A few still reach out today, even after the company closed and I had already been in Europe for years.

I know what it means to start from scratch in a new market. I've done it. I understand this process from the inside, not because I studied it, but because I lived it.

Today I bring this same way of working to Brazilian entrepreneurs and professionals, wherever they are building their business. No agency in the middle, no runaround. Just you, your business, and someone who genuinely understands your language and your market.

That's what I do.

+14

Years of Experience

+80

Projects Completed

+50

Clients Served

How I work

Your expertise deserves a digital presence that works as hard as you do.

Every project starts with a diagnosis. Not a template, not a package: a clear understanding of where you are, where you need to go, and what is actually in the way. From there, the work follows a logical sequence.

01 Diagnosis
02 Structure
03 Website & SEO
04 Traffic
05 Authority
06 Partnership

Not every client needs every step. Some arrive with a strategy already in place and need technical execution. Others start from zero. The path is always tailored to your specific moment.

Building from the ground up

For professionals and businesses that need a clear, credible digital presence built with strategy, not just design.

Complete Digital Project

Strategy, structure, and technical execution: from positioning to a fully deployed digital presence.

For professionals and small businesses building a digital presence that reflects their real expertise. The process starts with strategy: defining your positioning, audience, and content structure. From there, I build the full technical infrastructure, including WordPress development, SEO architecture, GEO and AEO optimization so your business is visible to both search engines and AI.

You receive a complete, strategic digital ecosystem built to last and built to be found.

Ideal for
Healthcare professionals, consultants, and small business owners who need to turn real expertise into a credible, high-performing digital presence.

Strategic Landing Page

One page. One objective. Built to convert.

For specific services, campaigns, or offers that need a dedicated, high-converting page. I combine strategic copy with conversion-focused structure and integrate your email marketing and automation tools so lead capture runs without manual effort.

Every element serves one purpose: explain your value clearly, build trust quickly, and move the visitor to act.

Ideal for
Specialized services, new offers, or paid traffic campaigns that need a dedicated page to present value and capture leads.

Evolving what already exists

For professionals with an active digital presence that is underperforming, outdated, or no longer aligned with where they are today.

AI Visibility: GEO and AEO

When a potential client asks an AI about your services, your name should be the answer.

The way people search has changed. Your clients are no longer just typing into Google: they are asking ChatGPT, Perplexity, and AI-powered search engines. If your digital presence is not structured for these platforms, you are invisible to a growing share of your audience.

Through GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), I audit your current visibility, restructure your content and technical data, and position your expertise so AI engines read, understand, and recommend you.

Ideal for
Specialists and businesses who already have a digital presence and want to stay ahead as search continues to shift toward AI-driven results.

Specialized Digital Audit

Find out exactly why your website is not converting, before you invest more in it.

For professionals with an active website that is not delivering results. Before spending on a redesign or paid traffic, you need to understand the real problem.

I audit your digital presence across four areas: technical performance, user experience (how visitors navigate and interact with your site), content strategy, and SEO. You receive a report with clear recommendations organized by order of priority, so your next move is based on evidence, not guesswork.

Ideal for
Professionals who have already invested in a website but are not seeing a return and want an objective expert assessment before spending more.

Digital Restructuring

Your site exists. It just no longer reflects who you are today.

Businesses and careers evolve, and the website often gets left behind. This is not a visual refresh: it is a full strategic overhaul, new positioning, reorganized architecture, updated technical infrastructure.

The result is a digital presence that reflects your current authority and supports your next stage of growth.

Ideal for
Professionals and businesses who have grown, specialized, or pivoted, and whose website now works against them instead of for them.

Strategic Traffic Management

Google Ads and Meta Ads, managed inside your own accounts, when your digital structure is ready to be amplified.

Paid traffic amplifies a solid digital presence. It does not replace one. Once your positioning, website, and content structure are in place, I manage your Google Ads and Meta Ads campaigns directly inside your accounts, with full transparency on spend and results.

Ad budget payments go directly from you to Google and Meta. My work is the strategy and the management: campaign structure, audience targeting, optimization, and reporting.

Ideal for
Professionals and businesses with a consolidated digital structure who are ready to accelerate growth with a focused paid traffic strategy.

Maintenance & Ongoing Presence

Your digital presence: always live, always secure, always coherent.

A digital presence needs ongoing care to stay reliable. I handle security monitoring, updates, backups, and performance optimization so you can focus entirely on your work.

No improvisation. No surprises. Your site stays professional and consistent, without requiring your attention all the time.

Ideal for
Busy professionals who want their digital presence handled by an expert, with no worry about WordPress updates, security issues, or technical failures.

Not sure where to start?

The Specialized Digital Audit is the ideal starting point for most professionals. It identifies exactly what needs to change before you invest in anything else.

Request an Audit

Selected Cases

Every project starts with strategy and ends with a digital presence capable of communicating value, building trust and supporting business growth.

Dr. Anderson Galvão — Robotic Surgery & Uro-Oncology

From zero digital presence to structured authority

Dr. Alex Simões — Minimally Invasive Urology

Digital repositioning and structured online presence

Dr. Hugo Rodrigues — Plastic Surgery

Digital positioning for a medical practice

Cegonha Medicina Reprodutiva

Digital project in reproductive healthcare

Granite Color

Digital infrastructure and platform evolution over 16 years

Prana Lorien Pousada Spa

Digital project in wellness and hospitality

What clients say

Kind words from partners

After several serious setbacks, mishaps and financial losses, we found Fernanda. We are deeply grateful to have her handling everything related to our website. Fast, competent, always showing a remarkable ability to find solutions. Highly recommended!

Isabelle Rochany Therapist and Owner, Prana Lorien Pousada

We have been clients for many years and efficiency and professionalism have always defined our relationship. I recommend her to anyone looking for quality and expertise in this field.

Rodrigo de Carvalho Ribeiro Partner, Cegonha Medicina Reprodutiva

I was looking for a web design partner to help build my business website and was incredibly impressed by the creativity and quality delivered. I have partnered with Fernanda on several projects now and couldn't be more satisfied with the results. I highly recommend her to any professional seeking expert website design and long-term digital management.

Fernando Vitali Owner, Granite Color and Brazilian Marble

A selection of clients

Dr. Anderson Galvão
Pousada Spa Prana Lorien
Pousada do Garimpo
Doutor Hugo Rodrigues
Cegonha Medicina Reprodutiva
ISM - Instituto de Saúde da Mulher
Dr. Alex Simões
Granite Color
Paulo Braga Advogados

Let's talk

Projects start with a good conversation.

If you are a Brazilian professional or entrepreneur looking to build or improve your digital presence, I'd love to hear from you.

I work with Brazilian professionals anywhere in the world, remotely and with full dedication, offering a tailored approach in Portuguese and English.

Reach out and let's figure out together what your next step should be.